One of the best Canada tech TV programs that has been solid for the most part is G4, the U.S. cable channel launched in 2002 with a give attention to video games, has introduced its imminent makeover. Soon, it will be The Esquire Channel – a televised counterpart to the journal for men.
The transition was a natural transfer as programming focused on all things digital has found a more pure constituency online. Furthermore, the viewers are more likely to watch content on-demand, rather than in keeping with a programming schedule.Yet a parallel specialty channel known as G4 is owned by Rogers Media in Canada. However the license it was granted, for what was initially known as TechTV, will not allow for such an computerized content flip.
While the U.S. network attempted to address the lack of interest in shows about video video games by diversifying its lineup, Rogers had its wrist slapped by the Canadian Radio-television and Telecommunications Commission when it tried to go along with that stream, and started to air common reruns of exhibits like How I Met Your Mom and The Office.
“People are much more ‘tech-savvy’ and the Internet has misplaced its authentic attract,” argued Rogers vice-president of regulatory Susan Wheeler when requested by the CRTC in 2010 why G4 had strayed from its focus. “As a result, audiences are much less concerned about programming niches like technology enterprise information or ‘tech-ed’ segments.”
Actually, though, audiences are more keen on these programming niches than ever – they only entry them by way of podcasts or YouTube instead. The battle continued by last year, when Rogers was advised they have been out of compliance by airing cartoons from the U.S. service Grownup Swim, despite an try to argue that the shows were geared to the “Digital Generation.”
Canada tech TV programs like G4′s nature of service “must consist completely of programming involving computing, technology and the Internet,” countered the CRTC. The battle over these situations preceded a clampdown on the fact that Corus Leisure was using a license granted to an educational channel to import programming with the Oprah Winfrey Network. Since then, the Canadian media firm has vowed to appease the regulator.
With subscriber revenue nonetheless flowing into G4 by way of cable and satellite tv for pc packages, though, Rogers may be motivated to keep it alive. The newest CRTC figures present the channel to be reasonably worthwhile – albeit in a sector the place the payoff can be huge for the holder of a profitable license. But the media big additionally seems to have given up on trying to make the concept work.
After all, on the day that its U.S. counterpart announced its rebranding to Esquire for April 22, the social media accounts of G4 Canada hadn’t been updated in two months.